Discrete Direct Response
More Donors, More Empathy,
More Giving
Insightful
We aim to ask better questions, every day.
Intuitive
We predict behaviors to deliver better results.
Thoughtful
We can expand your reach across the country and around the world.
Values-Driven
We partner with charities based on values, not profits.
Isn’t Direct Response Slick and Sleazy?
It can be… but in the right hands, Discrete Direct Response can cut through the noise more effectively than any other medium. Unlike anything else, it’s able to quickly raise awareness and elicit empathy to boost fundraising efforts and build long-term relations with donors, sponsors, and corporate contributors.
The Power of Story
What Makes
Discrete
Direct Response
So Effective?
By its nature, Direct Response is one-to-one… me to you. And while it’s trite to say people like to hear stories rather than “cold facts or intellectual dissertations,” the fact remains that story is the primary mode of human communication.
Discrete Direct Response is all about story… but unlike traditional “Sham Wow, late night TV” direct response, when used discretely, honestly, emotionally, direct response can be a way to humanize not sensationalize your cause. That makes it a powerful tool for your fundraising, donor gathering efforts.
The Power of Story
Face To Face Engagement
Telling Discrete Direct Response stories sounds old school. And it is, in the very best way. It’s focused on one-to-one communication in a community setting that extends to pre-Biblical times… a hard-wired human response that’s as natural and eternal as a heartbeat.
Beyond the Hype
There’s a Catch...
Stories that once were used to communicate honest, human emotions have been turned into hype and hysteria by advertisers, politicians, and Hollywood PR machines. So much so that the hard-wired need for stories has been tempered by historically high levels of skepticism.
The key, then, to effective direct response is to use real-time analytics to help tell stories in ways that are most effective for your cause and your audience. With the use of AI, we can style each facet of your story to achieve maximum response with minimum wasted time and wasted marketing dollars.
Our Strategy
Discrete Direct Response Linked with Interpretive Analytics
The key, then, to effective direct response is to use real-time analytics to help tell stories in ways that are most effective for your cause and your audience. With the use of AI, we can style each facet of your story to achieve maximum response with minimum wasted time and wasted marketing dollars.
Beyond the Hype
The Result?
Discrete Direct Response delivers real-time analytics, coupled with AI to increase your donors’ average gifts... and that translates into renewed interest, empathy, and action.